In the opening and middle game, flipping fewer discs is often better. Flipping many at once may give you more discs for now, but it exposes your discs widely toward empty squares and gives the opponent more places to play.
Exercise
Black to move. Find the move that flips the fewest discs.
Exercise
White to move. Find the move that flips the fewest discs.
Exercise
Black to move. Find the move that flips the fewest discs.
Exercise
Black to move. Find the move that flips the fewest discs.
Exercise
White to move. Find the move that flips the fewest discs.