The opponent's good square is usually one where they can enter quietly, flipping few discs. If you connect your separated discs in advance, the opponent has to flip more discs on the same square, and a quiet move turns into a losing one.
Spoiling is the third method, used when taking first and defense are difficult, but even when they are possible you may choose spoiling if it gives a better shape. Do not decide only because the number of flipped discs grew; check that the square has really become worse for the opponent.
Exercise
White to move. Black would like to play C6. Of the marked C7 and G5, which move makes Black flip more discs on C6?
Exercise
White to move. Of the marked D3 and E7, which move makes the opponent flip more discs on the square they most want?
Exercise
White to move. Of the marked B3 and G4, which move makes the opponent flip more discs on the square they most want?
Exercise
Black to move. Of the marked B4 and C7, which move makes the opponent flip more discs on the square they most want?
Exercise
White to move. Of the marked C2 and F6, which move makes the opponent flip more discs on the square they most want?